Klaviyo Masterclass
Klaviyo Masterclass
for e-commerce brands
for more shop sales through email
quick results
Instant access
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Are you struggling with the challenge of increasing sales in your e-commerce store?
Hey, I'm Josh. I helped set up email marketing at Snocks and was responsible for over €15,000,000 in sales. Since then, I have supported numerous e-commerce brands with my solo agency, such as Inkster, Störtebekker, or HER ONE supported in setting up and optimizing their email marketing.
In my course, I'll show you how to recreate the exact email marketing setup I used for these brands in just 5 hours and quickly generate additional sales.
What kind of results can I expect?
What kind of results can I expect?
If you have recreated the setup of the course, in my experience it will ensure that you can additionally and automatically generate around 15-30% of your monthly shop turnover.
If you own or work for an e-commerce brand , email marketing will give you a system that increases customer loyalty, ad ROAS, and conversion rates.
Is the course also for beginners or advanced learners?
Is the course also for beginners or advanced learners?
The course covers everything you need to get started with email marketing—from design to the technical setup of your first email flow. No prior knowledge is necessary, as we walk you through everything step by step.
Even if you already use email marketing, the course is valuable:
The setup you get in my course will most likely be different from what you are currently using.
I analyzed the existing basic setup for brands like Snocks, Inkster, and Störtebekker, optimized it specifically, and thus ensured noticeably higher sales every time.
All the learnings are contained in this course and will help you generate even more revenue with your email marketing.
used by +300 e-commerce brands
entire course content
Basics (Part 1)
1. Welcome + Setup
- The basic principle of email marketing
- Klaviyo Account Setup (Step-by-Step)
2. From 0 to 30,000 email subscribers in 3 months
- How to effectively collect email addresses
- Components of a high-converting sign up form
3. Email Design 101
- Designing Emails in Photoshop & Importing into Klaviyo
4. Core Flows
- Exit Intent Flow
- Homepage 10% Flow
- Secret Flow
- Abandoned Checkout Flow
- Browse Abandoned Flow
- new customer flow
5. Anatomy of a high-performing email
- Email Design Best Practices
- Campaign template for maximum click rates & revenue
Advanced (Part 2)
1. Optimize existing flows
- Screen your customers & optimize emails
- Optimize the customer journey through filters in flows
- Conduct effective A/B testing
2. Optimize campaign setups
- How many campaigns you should send per week
- Backend segmentation explained
- Dedicated segmentation
3. Core campaigns
- Product launch campaign
- Survey/Feedback Campaign
- Bestseller campaign
- Flash Sale Campaign
- Content campaign
- Giveaway campaign
- Referral campaign
4. Generate more revenue at sales events
- Your most important segments for sale events like Black Friday
- Pre-sale teaser campaign
- Pre-sale product highlight campaign
- Pre-Sale Reminder Campaign
5. Add on flows for more revenue
- After-sales flow
- Flow for first-time buyers
- Flow for second-time buyers
- Flow for VIP customers
6. How do I use Analytics?
- Understanding Klaviyo Analytics
- Benchmarking
7. Quick Fixes for Even More Email Sales
- Back in Stock boost sales
- Extra revenue from sale events
- Convert unsubscribers into sales
Why email marketing?
With email marketing, you create the opportunity to get customers to make purchases not only more cheaply, but also completely independently of paid ads.
Automated email flows and additional email campaigns help you increase your conversion rate, generate additional email revenue, and turn new customers into existing customers, ensuring your profitability.
What you will achieve through the course
Fast implementation
In just 5 hours, I'll guide you through setting up the entire email setup for e-commerce companies. The flows, campaigns, and emails are based on the setup I use for brands like Snocks, Inkster, and Störtebekker.
Become more independent from paid ads
Learn how to effectively collect email addresses and convert them into sales through email flows and campaigns without having to spend a lot of money on paid ads every time.
Reactivate lost customers
With automated flows, you will be able to convert abandoned carts and shop visitors into buyers more effectively.
Generate additional, automated revenue
Once set up, your flows run automatically and ensure that you generate more revenue from new and repeat buyers and convert customers into loyal brand followers.
Campaign Deep-Dive
I'll show you how to create email lists and which campaigns you should send to which customer groups on your lists to generate more sales and increase your open and click rates.
Generate more revenue at sale events
How do I set up email campaigns for sale events for brands like Snocks to maximize revenue? Which segments do we use? How often do we send the campaigns? You can find the answers to these questions here.
Who is behind the course?
+300 satisfied customers
Still uncertain?
Other frequently asked questions
I don’t have time to implement the flows – is the course still worth it?
Yes, absolutely. The majority of email marketing revenue always comes from basic flows - and these are exactly the ones you can set up with my course in less than two to three hours . This saves you the high costs of an agency that often charges 4,000 to 5,000 euros for such a basic setup.
The advantage: Even if you don't have time, you can simply give the course to an employee without email marketing experience . The course is a step-by-step guide that is structured so that even someone without prior knowledge can easily implement the system. This means you can outsource the setup directly and still benefit from the increase in sales.
Once you have set up the basic flows , you lay the foundation to better scale your ads and, in the long term, bring an agency or your own employee on board to take over email marketing.
How big does my shop have to be for email marketing to be worthwhile?
In my experience, customers earn an additional 15-30% of their monthly shop turnover with the email marketing setup you recreate here. This makes the course worthwhile for any shop size.
If you are just starting out, the course will help you convert your paid traffic into customers more effectively, making your ads more profitable. The course is therefore also worthwhile for shops that are just starting out.
Isn’t this knowledge also available online for free?
Sure, you can also start searching the internet for different sources and spend hours trying to put together a setup that works halfway.
However, if you want to have a bulletproof system that ensures that you don't scare away all existing and future customers by making incorrect settings in your email marketing setup, then this course is for you.
I use a different program than Klaviyo. Does it even make sense to switch?
In my experience, Mailchimp, Omnisend and other programs reach their limits when you want to generate more email revenue beyond the basic flows.
While Mailchimp often has limited workflows, Klaviyo allows for extremely dynamic, multi-step flows.
Klaviyo's segmentation is also much more precise, which noticeably improves personalization and ultimately sales.
In addition, Klaviyo not only allows you to see which campaigns generate how much revenue, but also to track in detail which products perform best in your emails and where there is potential for optimization. With tools like Mailchimp, you often have to use additional, external tools to gain such insights.
That's why the switch is worthwhile, especially if you want to grow your e-commerce business in the long term.
If you want to stick with your current program for now, you can still transfer the strategies of the course to your current setup, generate more sales and, when you are ready, use the course to make the switch at a later date.
I use a different shop system than Shopify. Will the course be of any use to me?
The course is designed for Shopify stores. I do not explain the connection to other shop systems in the course. However, the strategies and flow setups can also be applied to other shop systems.
Therefore: The course is worthwhile for you, but you would have to make the connection yourself.
Is the content up to date?
Klaviyo is constantly changing features, so I update the videos regularly or provide new, additional videos.
Who is Josh?
👋🏼 I started as a dual student at Snocks. There I built the original version of the shop and then made it more profitable through email marketing. I now help other brands with their email marketing with my one-man agency.
What if I have additional questions?
If you have any additional questions, you can always email me.
