Klaviyo Advanced Course
Klaviyo Advanced Course
for e-com brands that use Klaviyo
for more shop sales through email
quick results
Instant access
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Do you want to finally reach six figures a month with your existing Klaviyo setup?
Hey, I'm Josh. I helped build email marketing at Snocks and was responsible for over €15,000,000 in revenue. I've now generated over €30,000,000 for various e-commerce brands with my expanded Klaviyo setup – through smart campaigns, automated flows, and targeted optimizations.
In my advanced course, I'll show you how to take your existing setup to the next level: You'll learn how to build additional flows, regularly send profitable campaigns, and structure sales events—including 30 templates and a copywriting bot that lets you finish writing your emails in minutes.
Used for e-com brands such as:
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+30 million € email revenue – who is behind it
Hey, I'm Josh. I first built email marketing at Snocks and then helped e-commerce brands like Inkster, day one®, and Störtebekker scale.
It became clear to me that the basic setup wasn't enough – if you want to make six figures a month, you need a system.
That's exactly why we've created this advanced course: so you can expand your existing Klaviyo setup in a targeted manner—with campaigns, additional flows, clear segments, and a framework that has already enabled me to generate over €30 million in revenue.
Includes templates, event strategies, and a copywriting bot that writes you complete emails in minutes.
entire course content
Advanced
1. Optimize existing flows
- Screen your customers & optimize emails
- Conduct effective A/B testing
2. Optimize campaign setups
- How many campaigns you should send per week
- Segmentation explained
3. Core campaigns
- Product launch campaign
- Survey/Feedback Campaign
- Bestseller campaign
- Flash Sale Campaign
- Content campaign
- Giveaway campaign
- Referral campaign
4. Generate more revenue at sales events
- Your most important segments for sale events like Black Friday
- Pre-sale teaser campaign
- Pre-sale product highlight campaign
- Pre-Sale Reminder Campaign
5. Add on flows for more revenue
- After-sales flow
- Browse Abandonment Flow
- Flow for first-time buyers
- Flow for second-time buyers
- Flow for VIP customers
- Birthday Flow
6. How do I use Analytics?
- Understanding Klaviyo Analytics
- Benchmarking
7. Quick Fixes for Even More Email Sales
- Back in Stock boost sales
- Extra revenue from sale events
- Convert unsubscribers into sales
What you will achieve through the Advanced Course
Generate additional, automated revenue
Once set up, your additional flows will run automatically and ensure that you generate even more revenue from new and repeat buyers and convert customers into loyal brand followers.
Campaign Deep-Dive
I'll show you how to create email lists and which campaigns you should send to which customer groups on your lists to generate more sales and increase your open and click rates.
Generate more revenue at sale events
How do I set up email campaigns for sale events for brands like Snocks to maximize revenue? Which segments do we use? How often do we send the campaigns? You can find the answers to these questions here.
Optimize your setup with targeted A/B tests
How do I test subject lines, content, and timing for brands like Snocks, Inkster, or Störtebekker—and what actually drives more sales? Which A/B tests are truly worthwhile? How do you correctly interpret the results and derive the next steps? In this course, I'll show you step by step how to optimize your emails based on data—not just gut feeling.
bonus
(Value: priceless)
Josh's Email Bot
You get access to my personal email copywriting chatbot – which automatically writes suitable & optimized emails for your brand (based on +500 real campaigns)
Sales that customers have generated through this course & the templates.
Other frequently asked questions
Who is the Advanced course intended for?
For all e-commerce brands that already have a basic Klaviyo setup – and now want to reach the next sales level in a predictable way.
If you already have some initial flows but aren't scaling regularly yet, this is the next step.
How long does the course last – and how quickly will I see results?
The course lasts approximately 5 hours. You can implement your first quick wins right away (e.g., with additional flows or improved segmentation) – for larger levers like sales event setups, you'll need approximately 1–2 weeks.
How does the content differ from the basic course?
In the Basic course you will learn the foundations – Welcome Flow, Abandoned Cart Flow, Homepage Flow.
The Advanced course builds on this: You'll learn, for example, A/B testing, setup for 5+ campaigns per week, including add-on flows, and my strategies for sales events like Black Friday.
What if I only have a small shop?
If you plan to make six figures a month, this course is perfect.
Even smaller shops benefit because you learn how to build your setup in a scalable way – instead of starting from scratch every time.
How exactly does the copywriting bot work?
You answer 10 questions about your shop. The bot then writes complete texts for you—e.g., for bestseller campaigns or sale events.
Basis: 500+ real campaigns I've written for brands like Snocks & Inkster.
What technical equipment do I need to implement the course?
A Klaviyo account and optional access to ChatGPT (free version is sufficient).
Otherwise, no tools, no prior knowledge – you can start right away.
Is there support if I have questions?
Yes—you can ask questions anytime. I regularly answer the most frequently asked questions in updates or via email.
