This email is of interest to you if you would like to have a say in what this newsletter should be about.
Honest update
I really enjoy this newsletter and I write the content the way I like to read emails.
But what I ask myself more and more often:
What topics actually interest you?
What are you still missing?
What question about email marketing do you really want answered?
If you'd like, just write me back directly to this email. I want to make the next newsletters even more relevant—and the best way to do that is to know what's on your mind right now.
Tip for more email sales
I conducted an exciting test with one of my current clients:
Immediately after the purchase, the customer will of course receive an order confirmation.
But then I tried two variants:
1. A classic thank-you email – along the lines of: “Good decision, the product is right for you.”
2. An email that also invites: “Sign up here and receive a short welcome message with tips about the product.”
The result:
The click-through rate increased from 3.47% to over 20%.
And all this without a discount, but only through real added value.
What does this mean for you?
If you want more customer loyalty, think about this:
How can you create meaningful touchpoints after the purchase that build trust and make customers want more?
Because:
More touchpoints = more trust = higher probability of next purchase.
💡 A little hint: For confidentiality reasons, I can't show you the exact implementation of the test - but if you're wondering how I set up and evaluate such A/B tests, I show you step by step in my Klaviyo Masterclass.
Big Idea
If you want to market your product better, here's a smart approach:
- Go to your competitor's product page
- Search specifically for 1- or 2-star reviews
- Read what customers are complaining about
- Turn these weaknesses into selling points for your own product
- Actively incorporate these points into your product description or advertising copy. This way, you can turn other brands' pain points into real strengths – and show your potential customers that you solve precisely the problems that annoy them elsewhere.
See you soon, Josh
