This year, as a one-man agency, I generated over €10,000,000 in email revenue for my clients – and created over 400 emails to achieve this.
Pretty crazy to read that.
Here are my 10 biggest learnings that will help you become a better email marketer.
I hope they are helpful for you ↓
1. Email structure for more sales:
- Pain Point (What is your customer's biggest problem?)
- Dream Outcome (What is your customer's dream scenario?)
- Way to get there (How does your customer get there?)
2. Email Marketing 101:
• Your subject line sells the open.
• Your email sells the click.
• Your landing page sells the product.
3. More segmentation = higher revenue + lower unsubscribe rates.
4th The email that is most opened but least optimized:
order confirmation email
5. Too many emails are only too many if they are irrelevant to your target audience
6. How do you find relevant email content?
• Use surveys.
• Filter the best social media posts.
7. A pop-up for shop visitors is just the beginning.
8. More Pop-Ups = More Sales
Here are some examples:
• 2 pop-ups for new customers (remind the customer of your incentive)
• Pop-up for VIP customers
• Pop-up for sale events
• 2 pop-ups for new customers (remind the customer of your incentive)
• Pop-up for VIP customers
• Pop-up for sale events
9. 1 call to action per email.
10. The easiest way to generate additional email revenue?
Upsell via email direct after purchase.
