Das Geheimnis hinter 10.000.000€ E-Mail-Umsatz - Josh's Diaries #7

The Secret Behind 10,000,000€ Email Sales - Josh's Diaries #7

This year, as a one-man agency, I generated over €10,000,000 in email revenue for my clients – and created over 400 emails to achieve this.
Pretty crazy to read that.
Here are my 10 biggest learnings that will help you become a better email marketer.
I hope they are helpful for you ↓
1. Email structure for more sales:
  1. Pain Point (What is your customer's biggest problem?)
  2. Dream Outcome (What is your customer's dream scenario?)
  3. Way to get there (How does your customer get there?)

2. Email Marketing 101:
• Your subject line sells the open.
• Your email sells the click.
• Your landing page sells the product.

3. More segmentation = higher revenue + lower unsubscribe rates.

 4th The email that is most opened but least optimized:
order confirmation email

5. Too many emails are only too many if they are irrelevant to your target audience

 6. How do you find relevant email content?
• Use surveys.
• Filter the best social media posts.

7. A pop-up for shop visitors is just the beginning.

8. More Pop-Ups = More Sales
Here are some examples:
• 2 pop-ups for new customers (remind the customer of your incentive)
• Pop-up for VIP customers
• Pop-up for sale events

9. 1 call to action per email.

10. The easiest way to generate additional email revenue?
Upsell via email direct after purchase.
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