When I wanted to start my own business alongside my job at Snocks a year ago, the biggest problem was finding potential customers.
By chance, I came across a post by Alex Hormozi at the same time in which he says “ Make your free materials better than everyone else's paid content ”.
And that gave me an idea...
At the same time, I was already sharing my email marketing learnings at Snocks on Linkedin. The posts were getting a good reach, but I didn't have any concrete contacts with customers who were actually interested in email marketing.
That's why I simply summarized my best-performing posts in a PDF and offered it as a free download on my site.
One post on Linkedin about this PDF later, I looked at my Gumroad account and saw this:
Within a month, 73 people downloaded my free “Guide”. Since I now had the email addresses of these people, I looked at which companies they worked for/owned and wrote to some of them directly.
The result?
My first customer, who 2000€ paid for the email marketing setup.
Recently I did exactly the same thing again.
I summarized my biggest learnings in 20 minutes in a Notion document (you can find it here here if you are interested) - put online and wrote another Linkedin post about it.
The result this time?
In just one day, over 130 people downloaded my Notion file.
I don't need any customers at the moment, but there are a number of accounts here that I could help.
Conclusion
You want your first own customers? Then get your best learnings in small, free products together and offer them online.
Post about it on your social platforms and filter out potential customers.
1 tip on online marketing
Recently read on Twitter:
I always try to follow the same approach in my clients’ emails.
