course content

Basic section

1. Welcome + Setup

  • The basic principle of email marketing
  • Klaviyo Account Setup (Step-by-Step)

      2. From 0 to 30,000 email subscribers in 3 months

      • How to effectively collect email addresses
      • Components of a high-converting sign up form

        3. Email Design 101

        • Designing Emails in Photoshop & Importing into Klaviyo

          4. Core Flows

          • Exit Intent Flow
          • Homepage 10% Flow
          • Secret Flow
          • Abandoned Checkout Flow
          • Browse Abandoned Flow
          • new customer flow

            5. Anatomy of a high-performing email

            • Email Design Best Practices
            • Campaign template for maximum click rates & revenue


                Advanced section

                1. Optimize existing flows

                • Screen your customers & optimize emails
                • Optimize the customer journey through filters in flows
                • Conduct effective A/B testing

                  2. Optimize campaign setups

                  • How many campaigns you should send per week
                  • Backend Segmentation Explained
                  • Dedicated segmentation

                    3. Core campaigns

                    • product launch campaign
                    • survey/feedback campaign
                    • bestseller campaign
                    • Flash Sale campaign
                    • content campaign
                    • giveaway campaign
                    • referral campaign

                      4. Generate more revenue at sale events

                      • Your most important segments for sale events like Black Friday
                      • pre-sale teaser campaign
                      • pre-sale product highlight campaign
                      • Pre-Sale Reminder Campaign

                        5. Add on flows for more sales

                        • after-sales flow
                        • Flow for first-time buyers
                        • Flow for second-time buyers
                        • Flow for VIP customers

                            6. How do I use Analytics?

                            • Understanding Klaviyo Analytics
                            • benchmarks

                                7. Quick Fixes for Even More Email Sales

                                • Back in Stock Boost Sales
                                • Extra revenue from sale events
                                • Converting Unsubscribes into Sales