course content
Basic section
1. Welcome + Setup
- The basic principle of email marketing
- Klaviyo Account Setup (Step-by-Step)
2. From 0 to 30,000 email subscribers in 3 months
- How to effectively collect email addresses
- Components of a high-converting sign up form
3. Email Design 101
- Designing Emails in Photoshop & Importing into Klaviyo
4. Core Flows
- Exit Intent Flow
- Homepage 10% Flow
- Secret Flow
- Abandoned Checkout Flow
- Browse Abandoned Flow
- new customer flow
5. Anatomy of a high-performing email
- Email Design Best Practices
- Campaign template for maximum click rates & revenue
Advanced section
1. Optimize existing flows
- Screen your customers & optimize emails
- Optimize the customer journey through filters in flows
- Conduct effective A/B testing
2. Optimize campaign setups
- How many campaigns you should send per week
- Backend Segmentation Explained
- Dedicated segmentation
3. Core campaigns
- product launch campaign
- survey/feedback campaign
- bestseller campaign
- Flash Sale campaign
- content campaign
- giveaway campaign
- referral campaign
4. Generate more revenue at sale events
- Your most important segments for sale events like Black Friday
- pre-sale teaser campaign
- pre-sale product highlight campaign
- Pre-Sale Reminder Campaign
5. Add on flows for more sales
- after-sales flow
- Flow for first-time buyers
- Flow for second-time buyers
- Flow for VIP customers
6. How do I use Analytics?
- Understanding Klaviyo Analytics
- benchmarks
7. Quick Fixes for Even More Email Sales
- Back in Stock Boost Sales
- Extra revenue from sale events
- Converting Unsubscribes into Sales
