Less is more after all... - Josh's Diaries #19

This email is for you if you run or want to build a small, efficient business and are wondering how to stay visible and generate revenue without constantly posting and being present.

There is a trap that almost everyone falls into sooner or later.

Me too – again last week.

The trap is called:

“I need to be visible on all channels now.”

Instagram,

LinkedIn,

YouTube,

Facebook,

TikTok…

You think:

“If I’m visible everywhere, then the business will thrive.”

But the opposite is the case.

Especially if you run a small, lean business – as a solopreneur or with a small e-com team – this is the surest way to get bogged down.

I know that.

And yet, I recently fell into the trap again.

I built ads, posted on LinkedIn at the same time, thought about Instagram content – ​​and at some point I realized:

What am I actually doing here?

I had to think back to the moment when I started my solo agency two and a half years ago.

Back then I tried everything:

Newsletter, Instagram, YouTube, LinkedIn… and had no overview of what actually works.

Until I started tracking my leads.

Simply ask a question in Typeform:

“How do you know me?”

The result was clear:

80% came via LinkedIn.

So I dropped everything else and focused entirely on this one channel.

Only in this way could I quickly build up a solid base of customers

Today the situation is a little different.

I have my clients and I don't currently need LinkedIn for leads.

Now I'm focusing on Facebook ads – for my digital products.

And yet it still happens to me from time to time:

I want to do “everything” again.

Reactivate LinkedIn.

Optimize ads.

Schedule Instagram posts.

But the truth is:

A lean business thrives on focus.

Not from multichannel.

Not from constant noise.

But rather from a clear system – and a single channel that really works.

So if you are also currently building your business:

Ask yourself honestly – where is your target group really active?

And what if you just really step on the gas there?

I am writing all this to you because I believe:

If you want a lean business, you need one thing above all

– Focus.

Not ten half-hearted channels.

But one that you play really well.

Maybe the reminder will help you too.

By the way: If you want to start out as a one-person email marketer yourself, I'll show you the complete LinkedIn strategy from back then in my Solo Agency Masterclass .

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