Honest update
I did it haha:
I got a new camera so I could finally get started with YouTube.
Why YouTube?
Because I believe that personal branding is more important now than ever before, especially in the age of AI.
Many brands are interchangeable.
But one face:
This creates connection & trust
You can see it clearly with brands like Represent (George Heaton) or Nude Project (Bruno Casanova):
The best brands often have a face that grows with them.
And goes along with it.
When my first real video is online, you'll hear it from me here.
Tip for more email sales
Over the past few years, I have repeatedly created emails that have generated over €100,000 in sales.
A single email.
How does that work?
With preparation.
Not with the typical “Sale starts today” email, but with a clean structure:
1. Pre-sale teaser:
Two to three emails announcing early access to the sale.
Only those who register will get early access – before everyone else.
2. Pre-sale access email:
This is the email that really generates sales.
Because everyone who has registered is now ready – with anticipation, scarcity and a clear advantage.
3. Common thread:
The whole thing has to be well timed.
The best campaigns are not random products, but well-thought-out sequences.
If you're wondering how you can implement this for your brand, I'll show you everything in my courses :
Which emails, which timing, which triggers. Step by step.
Big Idea
I recently read this quote:
Modern Luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four.
Josh
