I hate copywriting – that's why I built this - Josh's Diaries #15

This email is for you if you hate copywriting as much as I do haha ​​– but still want to write powerful emails.

I'm honest:

I hate copywriting.

So not the result

– Writing good emails that sell makes sense, of course.

But the process?

Tormenting yourself forever with the first sentence,

rephrase the call to action,

Think of ten variations for the subject line?

Not my thing at all.

That’s why I’ve been looking closely over the last few years:

Which emails work?

What makes a good structure?

And how can you build the whole thing in such a way that you don't start from scratch every time?

The result:

My email template bundle.

And that's exactly what I've been revising over the past few weeks – and adding a really cool addition:

A chatbot that writes exactly the way I write emails.

This email is interesting for you if you want to have a say in what this newsletter should be about.

It's trained on over 500 emails I've written for e-com brands over the past few years.

And it even adapts to your brand in 10 quick onboarding steps

– so you can not only design faster, but also get good texts faster.

I now use it myself for all the brands I manage.

And if you already have the bundle :

Check the backend, the link to the chatbot is now live.

If you currently generate revenue through email, ask yourself this question:

Who actually buys from you?

Sounds banal – but many brands treat all buyers equally.

There are often completely different personas who buy the same product for very different reasons.

An example:

A customer regularly orders ready meals

– because she works a lot and has no time to cook.

Another customer buys the same product

– but because he is an athlete and pays attention to his diet.

Both receive the same emails after the purchase.

What happens if you change that?

For example, you can use tools like Fairing to ask a few questions after the purchase

– and automatically save the answers as custom properties in Klaviyo.

Then the entire post-purchase flow can be segmented:

Persona 1 receives different emails than Persona 2.

I am currently testing this with several customers

– and the first results are promising.

Makes sense:

If you become more individual after the purchase, the chance of repeat purchases increases.

No big mindset learning today haha

– but a tool that really helps me right now:

Fabric (for Mac & iPhone).

This allows you to save anything you find online – including links and screenshots.

Like a smarter bookmarking system.