This email is of interest to you if you want to prepare for Black Friday now in a relaxed manner – instead of putting everything together at the last minute in October.
Honest update
Last week I continued working on my email templates – including new Black Friday templates.
I know the topic still seems far away.
But that’s exactly the point:
When the time suddenly comes, many brands quickly put something together again.
To prevent this from happening, I'm already working on finished templates that will be available online in due course – sorted by use cases, including brief explanations.
So if you don't want to improvise under time pressure again this year, but simply want to use existing templates:
In the all-inclusive bundle all future templates are automatically included.
Tip for more email sales
One of the most common reasons why your emails aren't generating the sales you hope for:
The click leads to nothing.
What do I mean by that?
Many people create strong emails – with a clear promise or an exciting hook.
But when the reader clicks the button, the landing page feels like a completely different world.
No reference,
no recognition value –
and especially:
no confirmation that he is in the right place.
And this is exactly where a concept comes into play that I have recently started using myself:
Connective Tissue –
i.e. the connection between the entry (e.g. an email or ad) and what comes after (landing page, shop, etc.).
The idea behind it:
Every good campaign needs a common thread.
If that is missing, friction arises – and friction kills conversion.
What I specifically changed:
My ads now clearly state:
“For e-commerce brands”
And the first bullet point you read after clicking on the landing page is:
“For e-commerce brands”
Sounds simple.
It is.
But that small connection increased my conversion rate by 20%.
Why?
Because people are skeptical online.
And immediately after a click, unconsciously ask:
“Am I in the right place?”
If the site confirms this immediately, they are more likely to stay.
Read on.
Buy more.
My tip: Take a look at your current campaigns from this perspective:
– Is the connection between the email and the landing page immediately clear?
– Does the page address the reader as specifically as the email?
– Is the expectation you create still noticeable after the click?
If you solve this, your entire setup can perform much better – even without more traffic or larger lists.
Big Idea
“The faster that you do the hard things you want to avoid, the faster you will receive the good things you actually want.”
Maybe you need that thought right now, too.
See you soon, Josh
