Without knowing the right benchmarks, it's difficult to evaluate how well your email marketing is working.
Here are the most important metrics to look out for:
1. 👀 Open Rate :
Your open rate should be at least between 35% and 45% .
If it is below this, there may be something wrong with your subject lines or the emails may be set up incorrectly.
2. ☝🏼 Click Rate :
Your click rate should ideally be between 1% and 2% .
If the rate is lower, you should review and optimize the content of your emails.
The content must be relevant enough to your readers to get them to click.
3. 🚨 Unsubscribe Rate :
This rate should definitely be below 1% .
A high unsubscribe rate means that you are either sending emails too often or your content is not relevant enough.
Keep an eye on this rate to minimize churn.
Wondering how to review your email flows and campaigns in detail as you build them quickly?
In the Klaviyo Masterclass, I'll not only show you how to quickly build the most important email flows, but also which benchmarks each of these emails and campaigns should meet.
This way you can check at any time whether your email marketing is running optimally.
The best thing about the Masterclass:
The setup you create is already optimized for these benchmarks .
It is a proven best practice system that is guaranteed to give you better results.
If you don’t have the time to implement the setup yourself, you can simply give it to an employee or partner.
The course is structured in such a way that no prior knowledge of email marketing is required to set up the system successfully.
Another great advantage of the Klaviyo Masterclass :
You not only get access to the basic flows, but also to advanced topics.
From expanding your flows to increasing revenue at sales events , it's all included in the course and can be implemented by you or your team.
Plus, you'll have lifetime access to the course and any future updates I add.
I hope you were able to take some things away from this five-day series for your email marketing.
If you would like to take the next step, I would be happy to welcome you to my masterclass .