Chapter 5: Are your emails performing? These 3 KPIs will show you

🎉 Congratulations, you did it!

This is the last tip in this guide.

I hope you've already learned and implemented some things to build your email marketing.

By the way, this is also the last reference to my Klaviyo Masterclass.

This final chapter is about understanding whether your emails are performing well.

Without knowing the right benchmarks, it's difficult to evaluate how well your email marketing is working.

Here are the most important metrics you should pay attention to:

1. 👀 Open Rate :

Your open rate should be at least between 35% and 45% .

If it's below that, there might be something wrong with your subject lines or the emails might be set up incorrectly.

2. ☝🏼 Click Rate :

Your click-through rate should ideally be between 1% and 2% .

If the rate is lower, you should review and optimize the content of your emails.

The content must be relevant enough to your readers to encourage them to click.

3. 🚨 Unsubscribe Rate :

This rate should definitely be below 1% .

A high unsubscribe rate means you're either sending emails too often or your content isn't relevant enough.

Keep an eye on this rate to minimize churn.

Wondering how to review your email flows and campaigns in detail while you build them quickly?

In the Klaviyo Masterclass, I'll not only show you how to quickly build the most important email flows, but also which benchmarks each of these emails and campaigns should meet.

This way, you can check at any time whether your email marketing is running optimally.

The best thing about the masterclass:

The setup you create is already optimized for these benchmarks .

It's a proven best-practice system that's guaranteed to give you better results.

If you don't have the time to implement the setup yourself, you can simply give it to an employee or partner.

The course is designed so that no prior knowledge of email marketing is required to successfully set up the system.

Another great advantage of the Klaviyo Masterclass :

You will not only get access to basic flows, but also to advanced topics.

From expanding your flows to increasing revenue at sales events , it's all included in the course and can be implemented by you or your team.

Plus, you'll have lifetime access to the course and any future updates I add.

I hope you were able to take some insights into your email marketing from this five-day series.

If you would like to take the next step, I would be happy to welcome you to my masterclass .