Chapter 3: Collect 5,000 email addresses in one day - How to do it.

You've already learned how to use pop-ups to convert customers into email subscribers and how to generate the most revenue with the welcome flow.

But how do you collect even more email addresses?

Many e-commerce brands already have an organic reach, for example an Instagram channel with existing subscribers.

A simple way to convert this reach into email subscribers is to use contests and other incentives.

Here are two tried and tested methods that, in my experience, work well:

1. Competition with registration option :

Offer your followers the opportunity to sign up for your email newsletter and have the chance to win (for example) a 20-euro voucher for your shop.

The contest immediately draws attention and helps you quickly collect new email addresses.

The advantage:

You don't need complicated landing pages.

With Klaviyo, you can create a high-converting landing page in seconds and link it directly to Instagram, where your followers can sign up.

2. Higher value raffle :

At Snocks, we tested "Shop discount against valuables," such as AirPods.

Although these cost around 200 euros, in our test they resulted in significantly higher registration rates and thus quickly increased the reach of our newsletter.

How do you implement this in concrete terms?

I'll show you the entire process—from creating a simple landing page to linking on Instagram—step by step in my Klaviyo Masterclass .

This way, you can quickly convert your organic reach into email subscribers and automate your marketing.