In this chapter, I'll show you how to structure emails so that they not only save time but also convert better—generating more clicks and ultimately more sales.
When it comes to email marketing, it's crucial that your emails not only look good but also contain the right elements to encourage your readers to take action.
💡 First of all: I've tested and refined the tips you see here over time with small groups of our entire email list at Snocks. Here are the results.
First, the “non-optimized” email:
Over 8% higher click rates and +3,000€ more revenue are impressive.
Here are the 3 most important points to consider when creating a successful email:
I've found time and time again that emails work best when they contain only one clear call to action .
Instead of confusing or overwhelming the reader, give them a clear call to action.
Avoid including links to Instagram or other sites in the same email.
Your CTA should be prominently placed and the central focus of the email.
2. The typical structure of a high-converting email
Emails that convert best follow a simple structure:
a short header,
a concise subheader,
a clear picture of the product,
a very short body text (three to four sentences),
a clearly visible CTA button
and, if necessary, some additional sales benefits.
That's all it takes.
Anything superfluous is just a distraction.
3. Use emojis in subject lines
My tests have repeatedly shown that subject lines with emojis achieve significantly higher open rates.
So don’t hesitate to use emojis strategically in your subject lines to grab your readers’ attention.
If you want to work even faster and more efficiently:
In my Klaviyo Masterclass, you'll not only receive detailed instructions but also pre-built templates for all your important email flows.
This allows you to create your complete email setup in no time and get started right away.
